|
Post by account_disabled on Dec 1, 2023 23:19:14 GMT -5
the SERP. This pushes down the organic results, and this in turn is likely to lead to less SEO traffic. People not visiting websites: In some cases, the SGE text will give the searcher enough information, so (as mentioned before) they may not progress beyond the SERP. This, again, will lead to less SEO traffic. (However, any SEO traffic that does occur is likely to be more qualified. These searchers have decided to visit your website to get more information.) Paid ads still display at the top of the SERP: For now, it looks like paid ads will continue to display at the top of the SERP, above Cell Phone Numbers List the AI-generated text and the organic results. This will likely continue to be the first content that searchers see on the SERP. Increased competition: Competition for top information results will increase. This will lead to higher levels of ranking difficulty. Easier to compare products: The SGE makes it easier for searchers to compare similar products. This leads to a better customer experience, but makes it harder for brands to get those conversions! More long-tail keywords: Searches are likely to be increasingly phrased in natural language, rather than traditional ‘search engine’ style. Websites need to be optimized to these more detailed, long-tail queries. Greater promotion of UGC: SGE is likely to promote user-generated content (UGC) on the SERP. This is especially the case with customer reviews. Metadata is still a factor: and your meta description, continues to be important. After all, the title and description are
|
|